Fashion Industry, a multibillion-dollar global enterprise is devoted to the business of making and selling clothes. It is basically defined as the styles of clothing and accessories are worn at any given time by groups of people.
- Fashion Industry is about the design, manufacturing, distribution, retailing, advertising, marketing, and promotion of all types of apparel(children’s, women’s and men’s) from the most expensive and designer fashions to ordinary everyday clothing.
- The Fashion Industry has first developed in Europe and America and today it’s an international and highly globalized industry with clothing designed in one country, another country manufactures it and sold in a third.
After independence, the Indian Fashion Industry has witnessed the effects of globalization. Due to this, a number of changes occurred in the dressing styles which led to the fusion of Western and Indian dresses. Wearing spaghetti with sarees, Kurtis on jeans are examples showing the effects of western culture on India.
Market Analysis and Work Culture
Industry working with millions of people hardly cares about how they are dealt. As dreamy and tempting as it seems, as harsh it is to stay in a fashion industry. What’s visible to the naked eyes is the polished surface of biased truths and rumors. What goes behind is still a
The big agencies and firms sliding fortunes under the desk while the new players facing difficulties even to establish themselves.
Working continuously to stay ahead of the competitors and at the same time providing the latest trends to the customers is a task which is well handled by the brands all across the globe.
National markets are comparatively easier to deal with as one is well accustomed to it. The International players sometimes face a situation which may involve the
- Louis Vuitton
- Ralph Lauren
- Hugo Boss
- Yves Saint Laurent
- Salvatore Ferragamo
- Dolce and Gabbana
- Marc Jacobs
- Abercrombie & Fitch
- Ted Baker
- Christian Louboutin
- Alexander Mcqueen
A word of mouth is one of the most important key to fashion marketing. The brands approach appropriate models and actors to be their brand ambassadors is for the simple reason of people relating to them and believing in them.
At the same time, the brands have to be extra cautious in their PR so that all of their customers are satisfied, as one bad word can lead to a chain of it.
Designers are the essence of the fashion industry. Produced in bulk every year from numerous design colleges globally, still struggling to get recruited. The established ones are ruling the marketswith a few new entrants.
It’s a tough call for a fresher to make a global standunless he/she has some extraordinary piece of work. Since it’s the time wherethe mass follows fast fashion, it has given some leverage to the new bees.
With the fast fashion, the trends just come and go in a snap. Every day there is a new addition to the prior one as the competition is on toes.
Brands are producing a modern take on the Hippie, Boho, and the retro style. As people want to go free and so does their clothing. A shift from the skinny jeans to the flared culottes is an
- Athleisure, the “new cool trend” is all that people want. It gives a cool look with a comfy feel. The look that was considered only for field is now compatible with every-day setting. It bridges the gap between fashion and comfort.
Acting like a boon to the fashion industry is online retailing. It is an efficient way for retailing as there is cost leadership involved.
No more need for heavy rent stores with enormous
Fashion Industry – Online Vs Offline
There is a flood of online retailers with the prominent ones being Amazon, Flipkart, Myntra etc. As much difficult as it is for a new bee to enter the fashion industry, it is way simpler to get in to it through online retailing.
Many new entrants are gaining success and the number is multiplying rapidly. The online shopping sites are a way to go in the digital future.
The preview of the fashion industry might be shimmery but underneath lies a
Since it’s a ceaseless industry, it will keep on multiplying and reconditioning with the latest forecasts.